專任教師

陳 才
陳 才教授兼系主任暨世新電臺主任
  • 國立台北大學企業管理系 博士
    美國雪城大學(Syracuse Univ.)廣播電視電影研究所 碩士 
  • 電視節目製播、攝影與剪輯、社會科學研究方法、敘事說服、廣告理論、消費者行為、網路行為 
  • 22368225轉83191 
  •  
  • chenctn@mail.shu.edu.tw 
  •  
  • B207 

現職:

世新大學廣播電視電影學系系主任兼世新電台主任

學歷:

.國立台北大學企業管理系 博士

美國雪城大學(Syracuse Univ.)廣播電視電影研究所 碩士

重要經歷:

.華視新聞部主編、製作人

.中天電視編輯中心主任

.宏觀電視英語節目製作人

.民視新聞部製作中心副主任

.東森電視台協理

.「新聞駭客」節目顧問

.佛光大學傳播學系副教授、教授兼系主任

主要研究成果說明:

期刊論文:
  1. Hsiang-Ming Lee, Tsai Chen, Ya-Hui Hsu, & Yu-Chi Wu (2017) Effect of Complementary Product Fit and Brand Awareness on Brand Attitude after M&As: Word of Mouth as Moderator, Global Journal of Business Research, 12(1): 51-67. (EconLit)

  2. Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen, & Yu-Chi Wu (2017) Factors that Affect the Perception of Luxury Brands after M&A, International Journal of Research in Commerce and Management, 9(1): 1-11. (EconLit)

  3. Tsai Chen & Hui-Chen Chang (2017) The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing, Journal of Electronic Commerce Studies, 8(1): 25-46. (EI)

  4. Tsai Chen (2015) The Persuasive Effectiveness of Mini-films: Narrative Transportation and Fantasy Proneness, Journal of Consumer Behaviour. 14(1):21-27. (SSCI)

  5. Tsai Chen & Ming-Chang Lee (2015) Personality Antecedents of Online Buying Impulsiveness, Journal of Economics, Business and Management, 3(4): 425-429. 

  6. Hsiang-Ming Lee & Tsai Chen (2014) Perceived Quality as a Key Antecedent in Continuance Intention on Mobile Commerce, International Journal of Electronic Commerce Studies, 5(2): 123-142. (EI).

  7. Tsai Chen & Ju-Sen Lin (2014) Entertainment-Education of Altruistic Behaviors: An Empirical Study of the Effects of the Narrative Persuasion of a Nature Conservation Film, Chinese Journal of Communication, 7(4): 373-388. (SSCI)

  8. Tsai Chen & Hsiang-Ming Lee. (2014). How Do We Share? The Impact of Viral Videos: Dramatized to Sell - How Microfilm Advertising Works, Journal of Advertising Research, 54(3): 292-303. (SSCI)

  9. Hsiang-Ming Lee, Tsai Chen, & Min-Li Hung (2014) Online Bartering Motivations, Psychological Reports, 115(1): 1-16. (SSCI)

  10. Hsiang-Ming Lee, Tsai Chen, & Bonnie S. Guy (2014) How the Country-of-Origin (COO) Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity after a Merger and Acquisition (M&A), Journal of Global Marketing, 27(3): 191-206. (ABI)

  11. Kuang-Hui Chiu & Tsai Chen (2012) Leadership as Situational Factor on Personality-Performance Relationship: An Empirical Study of the Taiwan’s Office Machinery Sales Force, International Journal of Business and Management Science, 5(1): 11-31. (Scopus)

  12. Tsai Chen (2011) Personality Traits Hierarchy of Online Shoppers, International Journal of Marketing Studies, 3(4): 23-39.

  13. Chuang-yuang Lin, Ruey-shan Wu, & Tsai Chen (2010) Inside Taiwan’s Foreign Exchange Market – Volatile but Still Efficient – An Empirical Evidence from Intraday Data, Emerging Markets Finance and Trade, 46(1): 34-41. (SSCI)

研討會論文:
  1. 簡偉淳、陳 才(2018) 比較式廣告哀兵訴求效果之研究,第11屆傳播與發展學術研討會-數位媒體、敘事與遊戲,5/24,佛光大學傳播學系。

  2. 廖宜婕、陳 才(2018) 老街故事-敘事對懷舊情感影響效果之研究,第11屆傳播與發展學術研討會-數位媒體、敘事與遊戲,5/24,佛光大學傳播學系。

  3. Hsiang-Ming Lee, Tsai Chen, & Min-Li Hung (2017) How the Product Fit and Brand Awareness Affect Brand Attitude after M&As: Word of Mouth (WOM) as a Moderator, International Conference on Studies in Business Management, Law, and Education, 4/20-21, Kyoto, Japan.

  4. 陳才,鄭安妮 (2016) 非營利組織故事行銷之研究-以道德情緒作為中介變數,第八屆傳播與發展學術研討會「傳播與新媒體」,5/20,佛光大學傳播學系。

  5. 陳才,蕭群 (2016) 酸言酸語 – 幸災樂禍心理影響之研究,第九屆商務科技與管理研討會,5/13,致理科技大學商務科技管理系。

  6. Hsiang-Ming Lee, Tsai Chen, & Hong-Yew Lee (2014) Do Brand Image and Country of Manufacture Affect Consumers’ Perception of Luxury Brand After M&As?, Global Marketing Conference, 7/15-18, Singapore.

  7. 陳 才 (2013)寓教於樂 – 生態保育電影說服傳播效果之研究,社區林業十年回顧與展望暨生態傳播學術研討會,10/17,農委會林務局。

  8. Tsai Chen & Hsiang-Ming Lee (2013) Persuasive Effectiveness of Micro-film Advertising,” International Conference on Innovation and Management (Summer), 7/16-19, Phnom Penh, Cambodia.

  9. Hsiang-Ming Lee & Tsai Chen (2012) Perceived Quality as a key Factor in users’ Continuance Intention on Mobile Commerce, International Conference on Innovation and Management, 7/15-18, Palau.

  10. Tsai Chen & Hsiang-Ming Lee (2012) Current Advertising Research Paradigms-Citation Analysis of Three Leading Advertising Journals, International Conference on Business and Information, 7/3-5, Sapporo, Japan.

  11. Tsai Chen (2011) In Search of Advertising Research Paradigm: A Bibliometric Approach, 民國百年傳播與發展研討會, 5/20, 佛光大學傳播學系。

  12. Kuang-Hui Chiu, Chia-Lin Chang, & Tsai Chen (2010) Will Character has Negative Attitude toward Product Placed in TV Programs or Films?, International Conference on Innovation and Management 2010, 7/7-10, Penang, Malaysia.