專任教師

江亦瑄
江亦瑄副教授
  • 台灣師範大學科技學院Ph.D
    City University of New York, Brooklyn-College電視廣播MS
    政治大學廣播電視學系BA 
  • 閱聽行為丶網路傳播、媒體市場分析。近期專注於影音丶社群丶行動等新媒體研究,以及傳播大數據之產學合作研究 
  • 22368225轉3201 
  • 22361741 
  • yihsuan@mail.shu.edu.tw 
  •  
  • T105 

現  職:

  • 世新大學廣播電視電影學系 副教授

經  歷:

  • 世新大學廣播電視電影學系   助理教授
  • 世新大學廣播電視電影學系 講師
  • 創市際市場研究顧問公司 兼任總監/顧問

主要研究成果說明:

Peer-reviewed期刊文章

  • Chiang, Y. H. & Jane, W. J. (2013). The effects of outcome uncertainties, patriotism, and Asian regionalism in the World Baseball Classic, Journal of Media Economics, 26, 143–156.
  • Chiang I. P., Chiang, Y. H., & Lin, Y. C. (2013). The antecedents and consequences of blogging behavior, Social Behavior and Personality, 41(2), 311-317.
  • Alhabash, S., Park, H., Kononova A., Chiang, Y. H, & Wise, K. (2012). Exploring the motivations of Facebook use in Taiwan, Cyberpsychology, Behavior, and Social Networking, 15(6), 304-311.
  • Hsu, P. F., Chiang, Y. H., & Kuo, M. H. (2011). Accurately forecasting growth trends of user generated media in Taiwan using grey theory, Journal of Digital Content Technology and its Applications, 5(10), 355-363.
  • 江義平, 李怡璇, 江亦瑄。(2008)。文化主題商品體驗行銷效果之研究, 東吳經濟商學學報, 60, 67-104.

專書章節

  • Liu, Y. L., Chou, Y., Tseng, K. F., Chen R. S., Chiang, Y. H., Chen, P. H., & Chuang, C. F. (forthcoming). Media ownership and concentration in Taiwan: Internet search engine and online news. In Noam, E. (Ed.), International Media Concentration. New York: Oxford University Press.
  • 蔡念中、江亦瑄、劉敦瑞。(2010)。《數位媒體匯流》。台北市:五南。

Peer-reviewed國際研討會論文

  • Chiang, Y. H. & Trisha T. C. Lin (August, 2013). Impact of various online media on television audience ratings of idol dramas. Paper presented at International Telecommunications Society 6th Africa-Asia-Australia Regional conference, Perth, Australia.
  • Lin, Trisha T. C., Chiang, Y. H., & Jiang, C. (June, 2013). Examining mobile dependency and sociability among young users in Singapore. Paper presented at 2013 International Association of Media and Communication Research, Dublin, Ireland.
  • Chiang, Y. H. & Trisha T. C. Lin (March, 2013). How online video viewing engage youth audiences?. Paper presented at Youth 2.0: Connecting, Sharing and Empowering, Antwerp, Belgium.
  • 蘇建州、江亦瑄、蔡念中、高千媚,(2012/12)。運動賽事無所不在?行動載具採用意願之研究,2012中國網絡傳播學年會澳門國際會議,中國,澳門大學。
  • Huang, K., Kononova, A., Chiang, Y. H., & Alhabash, S. (2012). Psychological individual differences  and the U&G of Facebook: The relationship between personality traits and motivational reactivity and the motivations and intensity to use Facebook in Taiwan. Paper        presented at the annual meeting of the        Association for Education in Journalism and Mass Communication, Chicago, USA.
  • Wise, K., Erdelez, S., & Chiang, Y. H. (May, 2012) Development of a scale to measure individual differences in opportunistic discovery of information. Paper presented at 2012 International Communication Association, Phoenix, USA.
  • Alhabash, S., Huang, K., Yang, J., & Chiang, Y. H. (May, 2012). Narcissism, Internet uses and addiction in Taiwan. Paper presented at 2012 International Communication Association, Phoenix, USA.
  • Jane, W. J. & Chiang, Y. H. (February 2012). Are you browsing more when others are browsing? An exploration of the network effects on Internet usage. Paper presented at the Second Annual Conference of Economic Forum of Entrepreneurship & International Business, Ottawa, Canada.
  • 蔡念中、江亦瑄、邱慧仙,(January, 2011)。新聞,變與不變:閱聽人新聞資訊接收與使用型態之世代更替。《傳播與社會學刊》五周年國際學術會議。中國:香港中文大學。
  • Liu, D.R., Chiang, Y.H., & Tsai, N.C. (August, 2011). New TV resistance: barriers to implementation of IPTV in the living room. Paper presented at the       annual meeting of the        Association for Education in Journalism and Mass Communication, St. Louis, USA.
  • Alhabash, S., Park, H., Chiang, Y. H., & Wise, K. (August, 2011). Exploring the motivations of online social network use in Taiwan. Paper presented at the   annual meeting of the        Association for Education in Journalism and Mass Communication, St. Louis, USA.
  • Chiang, Y.H. & Jane, W.J. (March, 2011). A Study of Factors Influencing the Internet Usage: An Exploration of the Network Effects. Paper presented at the 2011 Asian Conference on Asian Studies, Osaka, Japan.
  • Chiang, Y.H. & Jane, W.J. (May, 2010). The effects of outcome uncertainties and patriotism in the World Baseball Classic: the case of Taiwan television audience. Paper presented at the 2010 Eurasia Business and Economics Society, Istanbul, Turkey.
  • Chiang, Y.H., Tsai, M., Yang, S. T., & Chan, L. M. (July, 2005). Personality characters and the self-presentation on IM. Paper presented at 2005 International Communication Association, Taipei, Taiwan.