專任教師

江亦瑄
江亦瑄副教授
  • 台灣師範大學科技學院Ph.D
    City University of New York, Brooklyn-College電視廣播MS
    政治大學廣播電視學系BA 
  • 閱聽行為丶網路傳播、媒體市場分析。近期專注於影音丶社群丶行動等新媒體研究,以及傳播大數據之產學合作研究 
  • 22368225轉83201 
  • 22361741 
  • yihsuan@mail.shu.edu.tw 
  •  
  • T108 

現  職:

  • 世新大學廣播電視電影學系 副教授

經  歷:

  • 世新大學廣播電視電影學系   助理教授
  • 世新大學廣播電視電影學系 講師
  • 創市際市場研究顧問公司      兼任總監/顧問

主要研究成果說明:

期刊文章 [Peer-Reviewed]

Lin, T. T. C., & Chiang, Y. H. (2017). Investigating predictors of smartphone dependency symptoms and effects on  academic performance, improper phone use, and perceived sociability. International Journal of Mobile Communications, 15(6), 655-676. [SSCI]

Lin, T. T. C., & Chiang, Y.H. (2017). Dual screening: Examining social predictors and impact on online and offline political participation among Taiwanese Internet users.Journal of Broadcasting & Electronic Media, 61(2), 240-263. [SSCI]

Kononova, A., & Chiang, Y. H(2015). Why do we multitask with media? Predictors of media multitasking among Internet users in the United States and Taiwan.Computers in Human Behavior, 50, 31-41. [SSCI]

Lin, T. T. C., Chiang, Y. H., & Jiang, C. (2015). Sociable people beware? Investigating smartphone vs. non-smartphone dependency symptoms among young Singaporeans.Social Behavior and Personality: an international journal, 43(7), 1209-1216. [SSCI]

Chiang, Y. H., & Jane, W. J. (2014). A cross-category analysis of the network effects on website usage. International journal of Electronic Commerce Studies, 6(2), 331-342. [EV: GEOBASE]

江亦瑄 (2014)。〈從媒介體驗觀點探討臉書投入感對虛擬社群意識之影響〉,《電子商務研究》,12(4)357-376。 [科技部人文及社會科學專業類B級期刊]

Alhabash, S., Chiang, Y. H., & Huang, K. (2014). MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity. Computers in Human Behavior, 35, 423-430. [SSCI]

Chiang, Y. H., & Jane, W. J. (2013). The effects of outcome uncertainties, patriotism, and Asian regionalism in the World Baseball Classic. Journal of Media Economics, 26, 148-161. [SSCI]

Chiang, I. P., Chiang, Y. H., & Lin, Y. C. (2013). The antecedents and consequences of blogging behavior. Social Behavior and Personality: an international journal, 41(2), 311-318. [SSCI]

Alhabash, S., Park, H., Kononova A., Chiang, Y. H., & Wise, K. (2012). Exploring the motivations of Facebook use in Taiwan. Cyberpsychology Behavior and Social Networking, 15(6), 304-311. [SSCI]

Hsu, P. F., Chiang, Y. H., & Kuo, M. H. (2011). Accurately forecasting growth trends of user-generated media in Taiwan using grey theory. International Journal of Digital Content Technology and its Applications, 5(10), 355-363. [EI]

江義平、李怡璇、江亦瑄 (2008)。〈文化主題商品體驗行銷效果之研究〉,《東吳經濟商學學報》,6067-104

 
專書篇章
 

江亦瑄、林翠絹 (2017)。〈OTT TV使用者、社群互動與數據分析〉,劉幼琍(編),《OTT TV的創新服務、經營模式與政策法規》,頁58-86。台北南。

江亦瑄、林翠絹、康力平 (2016)。〈大數據與傳播研究方法〉,劉幼琍 (編),《大數據與未來傳播》,頁17-34。台北:五南。

江亦瑄、林翠絹 (2015)。〈採用大數據探討媒體使用之學術期刊文獻分析〉,彭芸(編),《「大數據、新媒體使用者」論文集》,頁355-369。新北市風雲論壇。

江亦瑄 (2010)。〈數位媒體使用行為調查與測量〉,蔡念中(編),《數位媒體匯流》,頁109-136。台北五南。
 
 

近五年國際學術研討會文章 [Peer-Reviewed]

Lin, T. T. C. & Chiang, Y. H. (May, 2018). The mediating effect of perceived trust on privacy concern and intention to use app-based location-based mobile advertising: Evidence from Taiwan. The annual conference of the International Communication Association (ICA), Prague, Czech Republic.

Lin, T. T. C. & Chiang, Y. H. (May, 2017). Why do we use second screen devices? Predictors of dual screening and effects on online and offline political participation among Taiwanese Internet users. The annual conference of the International Communication Association (ICA), San Diego, USA.

Lin, T. T. C., Kononova., A., & Chiang, Y. H. (June, 2016). Exploring the relationships of media multitasking on screen device addiction among Internet users in the United States and Taiwan. The annual conference of the International Communication Association (ICA), Fukuoka, Japan.

 

Lin, T. T. C., Liang, Z., & Chiang, Y. H. (June, 2016). Understanding the relationships of Weibo TV viewing and media engagement in China. The annual conference of the International Communication Association (ICA), Fukuoka, Japan.
 
Lin, T. T. C., Chiang, Y. H., Liew, K. K., Theng, Y. L., Bautista, J. R., & Teo, W. (April, 2016). How sociability and social presence influence viewers' bridging social capital and program loyalty. Paper presented at 2016 Broadcast & Education Association (BEA), Las Vegas, USA. [Top Faculty Paper, Research Division]

 

 

江亦瑄、黃雅琴、劉思藝、林千惠 (July, 2015). 社交媒體對於陸生來台就學適應與社交互動之影響. Paper presented at 2015 International Association of Intercultural Communication Studies (IAICS), Hong Kong.
 
Lin, T. T. C., Liang, Z., & Chiang, Y. H. (June, 2015). Examining predictors for media engagement of using TV-related Weibo and Chinese user behavior. Paper presented at 2015 European Regional ITS Conference, San Lorenzo de El Escorial, Spain.

 

Lin, T. T. C., Chiang, Y. H., & Bautista, J. R. (August, 2014). A model of mobile dependency: Exploring relationships between psychological attributes, mobile phone activities, dependency symptoms and usage. Paper presented at 2014 International Association of Intercultural Communication Studies (IAICS), Providence, USA.

 

Chiang, Y. H., & Kang, L. P. (November, 2013). Media engagement and time spent viewing online videos. The regional conference of the International Communication Association (ICA), Shanghai, China. [Top Faculty Paper]
 
Chiang, Y. H., & Lin, T. T. C. (August, 2013). Impact of various online media on television audience ratings of idol dramas. Paper presented at ITS 6th Africa-Asia- Australia Regional Conference, Perth, Australia.
 
Chiang, Y. H., & Lin, T. T. C. (March, 2013). How online video viewing engages youth audiences. Paper presented at Youth 2.0: Connecting, Sharing and Empowering? Affordances, Uses and Risks of Social Media, Antwerp, Belgium.